Lotto.com

Offline Edit | Havas Studios UK 
Online Edit | Havas Studios NY
Client |  Havas NY | Lotto.com
Post Producer |  Dava Zuckerman & Tom Lacey
Color and Flame | rare medium 

Both the TVC and sizable OOH campaign were delivered with a mogrt for dynamic text so as the Jackpot and MegaMillions grew, the winnings could update.