adidas - Don #6

Offline Edit | PoP NY

Online Edit | Daydreamer

Client |  Annex88 | adidas

Post Producer + Post Production Supervisor |     Dava Zuckerman 

This campaign kicked off with a unbranded 9x16 “How Don” teaser posted on Cam Wilder’s tiktok which garnered 2.4M views at over 2k comments. We followed up with TRUST (:30) and Negativity (:30).